With the Helena Hobo bag, you can carry more than just your belongings, you can carry kindness. The bag is part of From Belo's new The Frevo collection, inspired by the best Brazilian tradition: Carnival!
This seatbelt bag was also nominated as one of the Most Socially Responsible bags of 2020 by Independent Designer Handbag Awards - a.k.a. The Handbag Oscars - sponsored by Global Goods Partners.
The radiant rainbow handle is beautifully weaved by FromBelo's artisan Helena, with fabric offcuts of the fashion industry's cutting rooms. The main body is made with decommissioned seatbelts, giving strength, sturdiness and water-resistance that can carry the weight of the world on your shoulder like it’s nothing. It comes with its own interior zipped pouch embroidered with the brand's ethos “Feed Goodness into the world”.
Made by From Belo’s team of artisans based in Belo Horizonte in Brazil.
Each Bag comes wrapped in a From Belo dustbag.
- H: 33 cm x L: 45 cm x W: 13 cm
- Handle Drop: 21 cm
This bag saves from landfill:
- 12m of decommissioned seatbelt
- 200 grams of fabric off-cuts
From Belo was born in 2018 when two school friends, one originally from the Amazonian rainforest of Brazil (Maria) and one from the English shires (Charlotte) were inspired to start a Kind and Sustainable Handbags Accessories Company. They joined forces to create beautiful, multifunctional and convertible handbags for a modern-day lifestyle from recycled material.
A perfect example of the circular economy, From Belo takes materials such as seatbelts once destined for landfill, crafts bags without cruelty or toxins and helps a poor and vulnerable community in Belo Horizonte, Brazil by providing jobs and food for the hungry – all from these true bags for life.
From Belo stand true to their ethos of “Feeding Goodness into the World”. Every purchase has the power to change lives, whilst also being kind to the environment.