Sitting down with Lottie Verrier, founder of The Trove
It's all about bossbabe Lottie!
Lottie Verrier is the founder of The Trove - a company championing female founded independent brands.
We had the pleasure of meeting Lottie at an event she was hosting. We connected with her straightaway: not only did we love her personality, we also loved her sense of style. So much so that the next day we contacted the brand she was wearing that night and signed them on our platform! (Clemmie Rose designs for those of you wondering)
This just goes to show you what kind of a person Lottie is. When she says she champions women led businesses, she really does champion them all the way!
Woman empowering Women - We sat down with Lottie to find out more about her plans and what makes her tick.
1) Can you tell us a bit more about The Trove and what it represents?
Of course! I was mainly inspired by The Telegraph’s Women Mean Business campaign and The Rose Review, which showed alarming statistics like only one in five businesses in the UK is run by a woman, and start-ups run by women receive just 9% of venture capital funding. In a positive way, I wanted to share the stories of female-founders and find out how they built their businesses.
It also ties in with the ‘shop independent’ movement. I think you can connect so much more with a brand that has a human story behind it.
2) You are also the Deputy Editor at the MailOnline Fashion Finder. Do you feel your career influenced your wish to launch this platform?
My role involves working with a whole range of brands, which has always been a highlight for me. But the good thing about having your own website or blog is you can then explore different creative paths outside your work remit.
3) What are your goals for the company? What’s the dream?
Everyone talks about using the ‘power of the purse’ to support female-founded companies, so with that in mind I want The Trove to be the first shopping platform for female-founded products and brands. But I’d like to keep the interviews going as I really want to grow the community of women business owners.
4) You champion female-founded independent brands. We read some very interesting interviews on your website, from the women behind the businesses. Will you be doing more of these? What else can we expect from The Trove this year?
I’ve got some really exciting interviews coming up, so keep your eyes peeled! I absolutely love hearing and sharing the stories, it’s something I’m really passionate about. Even when I was younger I always used to obsessively read the ‘how I built my business’ stories in women’s mags.
The Trove will also be going on a little maternity break, haha, as I’m currently 5 months pregnant... but shall be back with a bang! One of the next steps is also developing the shopping side of the website, which I’m currently working on.
5. Who would you say are your biggest inspirations? People or businesses you look up to?
Holly Tucker, founder of Not-On-The-High-Street, is definitely one of my ultimate inspirations as she kick-started the whole movement for supporting independent brands.
Designer Rebecca Minkoff would definitely be another. She founded the Female Founder Collective in the US – a site to instantly identify female-founded companies - therefore making it easier to shop and support them. It’s pretty much the inspiration behind The Trove.
Debbie Wosskow, the entrepreneur and co-founder of female-only private member’s club AllBright, is massively inspirational, and I love following the incredible community she’s creating. It was amazing to host an event there recently with The Agency London.
Georgie Coleridge Cole would definitely be another – I love her website SheerLuxe and the unique online content, plus the huge following she’s grown is so impressive.
I’m currently a bit obsessed with Tania Boler (my dream interviewee), who uses pioneering technology to aid women’s lives thanks to her Elvie products.
6. We are strong believers that inspiration and imagination comes from reading. And with imagination comes openness and acceptance. So we have one last question we like to ask everybody: Any favourite book to recommend?
Ooh excellent question! But I’m going to have to cheat and give quite a few…
Recently, Everything I Know About Love by Dolly Alderton and Queenie by Candice Carty-Williams.
But my ultimate favourites that have always stayed with me are Half of a Yellow Sun by Chimamanda Ngozi Adichie, A Little Life by Hanya Yanagihara, White Teeth by Zadie Smith… and Harry Potter, obvs.
Lottie wearing her Clemmie Rose jumpsuit @the agency London event.